Brands, campaigns
and results.

Grouped by how the work was done — what is run today, what was delivered while leading Fourth Dimension’s creative department, and what was taken on independently. Graphics illustrate campaign trajectory; figures are stated where the client permits.

Group 01

Current mandates

Brands where the digital function is run today — strategy, content and performance.

Logistics — Strategist & Creative Head

EMTO

We stopped advertising the platform and started telling the road’s own stories — real drivers, real shippers, shot on location and finished through an AI-integrated production pipeline. One-minute films ran on Meta and Google at a cost per view low enough to scale reach instead of rationing it.

• Took daily bookings from 30 to 200 trips a day
• Built the content strategy on real driver and shipper stories instead of feature ads
• Directed the shoots and ran an AI-integrated production pipeline for volume
• One-minute films on Meta and Google delivered massive pay-per-view efficiency across almost every cut

30 → 200Trips booked per day

6.6xDaily bookings

Interiors — Digital Marketing Head

N9NE Interio

Heading the full digital function: positioning, content direction, campaign planning and a lead pipeline built for high-ticket interior projects.

• Heading the brand’s entire digital function as Digital Marketing Head
• Positioning, content direction and campaign planning for high-ticket interiors
• Lead pipeline built and measured end to end

HeadFull digital function

High-ticketLead pipeline

Group 02

Campaigns led as Creative Head at Fourth Dimension

Work delivered while leading a 30-member creative department: strategy, creative direction and performance across national brands.

Education — PPC

Online education brand

AI-driven PPC campaigns paired with emotionally resonant educational content, built to convert enquiries into admissions.

• Generated ₹70 lakhs in revenue through AI-driven PPC campaigns
• Built emotionally resonant educational content that converted enquiries into admissions
• Structured campaigns separately for MBA and MCA intake cycles

₹70LRevenue generated

AIDriven PPC

Electric vehicles — Performance

National EV brand

PPC and AI-optimised ad campaigns with precise targeting and sharpened creative positioning, driving substantial sales growth.

• Ran PPC and AI-optimised ad campaigns with precise audience targeting
• Sharpened creative positioning across the EV range
• Drove substantial sales growth through performance advertising

PPC+ AI optimisation

SalesGrowth driven

Electricals — Campaign direction

Premium electricals brand

Conceptualised and directed a complete nationwide buy-local campaign — strategy, content and creative direction — including an AI-led creative concept built for the brand.

• Conceptualised and directed a complete nationwide buy-local campaign — strategy, content and creative direction
• Created an AI-led creative concept that anchored the whole campaign
• Secured exclusive content engagement for a premium electrical brand

NationalCampaign scope

AI-ledCreative concept

SaaS — Brand identity

Logistics & fleet SaaS platform

Crafted a full creative identity positioning the platform as an eagle-like AI protector, with performance-driven content and marketing systems around it.

• Crafted a comprehensive creative identity for a logistics and fleet SaaS
• Positioned the platform as an eagle-like AI protector — a single ownable idea
• Built performance-driven content and marketing systems around the identity

IdentityBuilt ground-up

SystemsContent + marketing

Aviation — Strategy

Private aviation group

Full strategy and content plans for a private jet service and its aviation academy — aspirational pitches and concept-based marketing execution.

• Delivered full strategy and content plans for a private jet service and its aviation academy
• Created aspirational pitch narratives for a premium aviation audience
• Executed concept-based marketing across both brands

2Brands handled

FullStrategy + content

Food — Brand storytelling

Packaged foods brand

Developed and produced an original mini web series that strengthened brand storytelling and built genuine consumer connection.

• Developed and produced an original mini web series for the brand
• Strengthened brand storytelling beyond product advertising
• Built genuine consumer connection through episodic content

SeriesOriginal mini-web

StoryBrand-led

Solar — Concept & PPC

Solar pumps brand

Invented a superhero character for the brand and ran targeted PPC campaigns that generated consistently high-quality leads.

• Invented a superhero character for the brand
• Ran targeted PPC campaigns around the character
• Generated consistently high-quality leads in a price-sensitive category

ConceptSolar Man

LeadsHigh quality

Entertainment — Full mandate

Touring stage production

Single-handedly developed the entire strategy, content plan and proposal — which secured the full contract and led to full-house bookings.

• Single-handedly developed the entire strategy, content plan and proposal
• The proposal immediately secured the full contract
• Campaign led to full-house bookings for the production

FullContract secured

Sold outFull-house bookings

Premium — Creative

Premium lifestyle brand

Produced premium creative content meticulously aligned with the brand’s upscale image and positioning.

• Produced premium creative content for an upscale brand
• Kept every asset meticulously aligned to the brand image
• Raised the perceived value of the brand’s output

PremiumCreative output

BrandAligned

Retail — Performance

National retail brand

Executed performance-centred PPC advertising, optimised continuously against the metrics that mattered to the business.

• Executed performance-centred PPC advertising
• Optimised continuously against the metrics that mattered commercially
• Improved measurable return on advertising spend

PPCPerformance-centred

MetricsOptimised

Group 03

Independent work

Projects taken on directly, outside the roles above.

Beauty & wellness

Institut de beauté — France

Identity refresh, bilingual social calendar and a booking-first landing page for an independent salon and spa.

• Identity refresh and bilingual social calendar for an independent salon and spa
• Booking-first landing page built for direct appointments
• +241% booking enquiries across a 90-day cycle

+241%Booking enquiries

90Day cycle

Film — Writer & Director

Craft Line 24 Production

Writing and directing ad films and branded content. The same storytelling craft goes into every commercial script written here.

• Writing and directing ad films and branded content
• Concept-to-screen ownership of commercial storytelling
• The same craft goes into every client script written here

WriterRole

DirectorRole